I want my private name not to be shown to customers (instead for example a company or artistic name), how do I do it?

The “Display Name” is the name of your account which appears in the app. You can fully customizable it to your needs (your gallery name, your artistic name, your full name, etc.)

To do it:
1) Login to ArtBeamer
2) Click “Profile”
3) In profile, edit the “Display Name” field
4) Scroll down and save.